Nothing Ventured, Nothing Gained by Guided Success

Are you at risk of not being risky enough?

There is one thing that all great men have in common and that is their risk factor. They are all willing to take on huge amounts of risks and uncertainty, because they know it will pay off in the end. The one who’s willing to risk the most will always be the winner.

I’m going to share a story with you to further illustrate how risk works.

“The year was 1597, Cortes and his army of merely 500 soldiers were to leave the shores of Cuba and set sail for the greatest and richest Aztec city of the time. Their mission was not to visit, but to conquer the greatest civilization of its generation that stood standing for 500 years, while army after army tried and failed to breach its walls. Cortes and his army reached the great kingdom. The next morning and upon their arrival he realised that an army of 500 was only a fraction of the size of the opposition’s force. But Cortes was no ordinary leader, he commanded that the ships be burnt so that there was absolutely no chance of retreat for his army. He was willing to risk it all, his fate and the fate of all his companions were resting on the result of the battle. These men had no choice but to give it their all since their was no room for retreat. If they did not win they would die, and something magical happens in these scenarios where you have no safety net. You find yourself giving more than you thought ever possible. Surely we would know that Cortes and his army of 500 emerged victorious.“

No person in history has ever been successful without risk. Even in the banking world, low risk investments always have low returns, while high risk investments have high returns. If you don’t risk trying out new business ideas none of them will ever be successful. If you don’t risk trying out new food, or going out to new places, or even meeting new people you will never know what greatness is waiting for you just outside your comfort zone. Our lives improve only when we take chances, and the first and most difficult risk we can take is to be honest with ourselves. – Walter Anderson


 Hernan Cortes

Hernan Cortes


- Guided Success

8 January 2017


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